THOUGHTS AND IDEAS

CrossFit boxes are uniquely positioned to sell merchandise. The combination of strong community identity, competitive culture, and member pride makes CrossFit affiliates one of the most natural fits for a branded apparel program. Most CrossFit boxes that run a consistent...

Starting a gym clothing line doesn't mean starting a clothing company. Most gym owners who want branded apparel for their members don't need to learn about garment sourcing, screen printing equipment, or e-commerce fulfillment. They need a partner who handles...

If you are thinking about selling merch at your gym, one of the first questions you probably have is simple: what kind of profit margins can a gym actually expect? The short answer is that gym merchandise profit margins can...

Every gym needs a retail presence — even if your "pro shop" is a single rack by the front desk. Gyms with a visible merchandise display sell 2-3x more merch per drop than gyms that rely on online-only sales. The...

Selling merchandise at your gym is one of the simplest ways to add revenue, build community, and turn your members into walking billboards. The average gym that runs a consistent apparel program generates $2,000 to $10,000+ per year in merch...

The number one reason gym merch sits unsold isn't pricing, timing, or marketing. It's the design. Members will happily pay $30 for a shirt they're proud to wear to brunch. They won't pay $15 for one they'd only wear to...